The 5 Best Tools for Pinterest Trend Tracking

Pinterest is a powerful visual search engine where trends change quickly. Whether you’re a business owner or just using Pinterest for fun, keeping up with trends can help you grow your account. Here are the five best tools to track what’s trending on Pinterest and how they can help you.

1. Pinterest Trends

Best for: Finding what’s popular right now
Pinterest Trends is an official tool from Pinterest that shows the most searched topics. It helps you create content based on what’s trending.

Features:

• Shows trending searches over time.
• Suggests related keywords for better visibility.
• Helps plan seasonal content.

How to Use:

1. Visit Pinterest Trends.
2. Type a keyword in the search bar.
3. Check the trend graph and related searches.
4. Use the information to create high-performing pins.

Free or Paid? Free for all users.

My Thoughts:
Pinterest Trends is one of the best free tools to see what’s trending in real-time. If you’re looking to create viral content or plan your strategy based on data, this tool is a must-have.

2. Pinterest Predicts

Best for: Spotting future trends before they go viral
Pinterest Predicts forecasts trends before they become popular. It’s great for planning long-term content and marketing strategies.

Features:

• Shows upcoming trends before they go viral.
• Covers categories like fashion, home decor, and lifestyle.
• Helps businesses plan their content early.

How to Use:

1. Visit Pinterest Predicts.
2. Browse different trend categories.
3. Use these insights to create content ahead of your competition.

Free or Paid? Free for all users.

My Thoughts:
If you want to stay ahead of trends before they explode, Pinterest Predicts is a great tool. It’s especially useful for businesses and influencers who want to create content before it becomes mainstream.

3. Pinterest Analytics

Best for: Tracking your Pinterest performance
Pinterest Analytics provides detailed data about your pins and audience. It helps you understand what’s working and what needs improvement.

Features:

• Tracks impressions, clicks, and saves.
• Shows audience interests and demographics.
• Helps optimize content for better engagement.

How to Use:

1. Switch to a Pinterest Business Account.
2. Open the Analytics tab.
3. Check which pins are performing best and adjust your strategy.

Free or Paid? Free for Pinterest Business accounts.

My Thoughts:
This tool is a must for businesses and influencers who want to see how their content is performing. It provides valuable insights, though some of the same information can be found directly on your Pinterest account.

4. Google Trends

Best for: Comparing Pinterest trends with Google searches
Google Trends helps you see whether a Pinterest trend is also popular on Google, giving you a better idea of overall demand.

Features:

• Compares search interest over time.
• Identifies seasonal spikes in searches.
• Helps align Pinterest content with broader trends.

How to Use:

1. Visit Google Trends.
2. Enter a keyword or topic.
3. Compare search trends across different platforms.
4. Use this data to decide what content to focus on.

Free or Paid? Completely free.

My Thoughts:
If you want to see if a Pinterest trend is part of a bigger movement, Google Trends is a great tool. It helps you create content that performs well on multiple platforms, not just Pinterest.

Bonus: Try Glimpse to see even more detailed overlays in Google Trends. One of the coolest Chrome Extensions out there!

5. Tailwind

Best for: Scheduling posts and finding trending content
Tailwind is a Pinterest-approved tool that automates pinning and helps you post at the best times for engagement.

Features:

• Schedules pins automatically.
• Suggests trending content in your niche.
• Offers Tailwind Communities for networking.

How to Use:

1. Sign up at Tailwind.
2. Connect your Pinterest account.
3. Schedule pins to post at the best times.
4. Join Tailwind Communities to discover and share trending content.

Free or Paid? Free plan available with limited features. Paid plans offer advanced scheduling and analytics.

My Thoughts:
If you want to stay consistent with posting, Tailwind is a great tool. It saves time and helps you post when your audience is most active, increasing engagement.

My Concluding Thoughts

If you want to grow your Pinterest account, these tools can really help you.

Best Free Tool: Pinterest Trends – It gives the most up-to-date data on what’s trending now.
Best for Planning Ahead: Pinterest Predicts – Helps you stay ahead of trends.
Best for Tracking Performance: Pinterest Analytics – Lets you see what’s working and what’s not.
Best for Trend Comparison: Google Trends – Helps you align Pinterest trends with Google search trends.
Best for Scheduling & Automation: Tailwind – Makes posting easier and more consistent.

For the best results, I recommend using Pinterest Trends, Tailwind, and Pinterest Analytics together. Checking Pinterest Predicts for inspiration can also be helpful. These tools make it easier to create content that people actually want to see!